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Table of Contents Page NumberTopic 2IntroductionBrief History of Nike 3Signing First Endorsers 5Michael Jordan 6The Jordan Empire 7The Jordan Brand 10Conclusion Introduction Former University of Oregon track coach and co-founder of Nike Bill Bowerman once said If you have a body you are an athlete NikeBiz This way of thinking is how Nike conducts every aspect of their business Every person is a potential athlete or consumer This is a common term when used in the realm of athletics but when Bill Bowerman said this it was in direct reference to the shoe industry From their marketing strategies to their selling philosophies Nike has developed one of the most recognizable and demanded name and logo tandems ever Nike which is the Greek Goddess of Victory was born in 1972 when BRS Blue Ribbon Sports launched its first branded shoe at the US Olympic track and field trials A former University of Oregon track team member Phil Knight created Blue Ribbon Sports At Oregon Knight was coached by the legendary Bill Bowerman and then went on to become and alumni of the Stanford School of Business BRS was crafted in 1962 when Knight made a deal with Onitsuka Tiger Company a Japanese shoe company to import their shoe to the United States Knight had the idea to sell a low cost shoe with a very high quality Knight had high aspirations of taking Adidas out the top spot in the athletic shoe market In 1964 Bill Bowerman decided to join Knight as a partner at BRS to create a joint quest to be number one Bowerman redesigned the Tiger shoes while Knight acted as the accountantpersonal seller and went on the road to sell their newly crafted sneakers at track meets and local shoe stores By 1966 Blue Ribbon Sports opened their first store in Portland Oregon Knight and Bowerman managed the store with the only other employee being a former Stanford runner
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