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Starbucks is that rare business story a company that has single-handedly brought life to an old commodity and established anew Thirty-three years ago few US consumers drank premium coffees like lattes and espressos let alone pronounced them correctly today millions do It is all part of a coffee trend that Starbucks largely started More than a fad product an entirely new food agenda is taking shape Starbucks has had great success in developing its company Unlike many traditional consumer companies such as Proctor Gamble Starbucks did not develop its name through the supermarket Rather Starbucks grew its reputation through company owned retail outlets These outlets which combine company standards of design with location-specific tailoring are the engines that have powered Starbucks growth Starbucks first store was opened in 1971 at a waterfront in Pikes Place This tiny Seattle based chain with innovative ideas of how to do business exploded in a few years and has changed the process of drinking coffee not only in US but worldwide Starbucks has since exploded turning coffee shops into a global trend According to figures found on starbuckscom there were one hundred and sixteen Starbucks in the country in 1991 and then by 1996 there were one thousand fifteen As of today they now have over 8000 stores in numerous different countries in every hemisphere all for the purpose of serving the best quality coffee and products With so many company owned stores across the world and with the intention yet of increasing the company has transformed coffee into a lifestyle accessory with as much elegance as the latest fashion trend Starbucks Coffee is an example of a successful international launch of a US business Howard Shultz CEO and writer of Pour your Heart into it says since our first international store opened in Japan in August 1996 we have demonstrated the power of the Starbucks brand and the relevancy of our in-store experience to consumers worldwide He
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