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Word Count: 526
As a new ice cream company Sweaty Company aimed to introduce the brand in the market In order to be famous the company needs to do many efforts to increase the sales volume Therefore research and plan following by promotion is set up to reach the goals The company is going to highlight some point such as new product objective sales objectives retain earnings objective market share objectives social responsibility objective and timing objectives 1 New product objective We plan to sell ice cream that targeting three different segments that are family segment gourmet segment and life style segment We are going to sell strawberry flavor ice cream for the family segment only in the first period Both gourmet and life style segment products will be launch in the third period 2 Sales Objectives In this section the goal is to increase the sales volume which requires the company to follow the step in the marketing mix strategies The company will also aware of the change in demand because of the seasonal impact on sales We hope that we can increase our sales by 2 for each period after winter season However we will decrease our productivity during winter to balance the decreasing number in sales We plan to do more promotion including trial promotion to attract the market in the coming season 3 Retain earnings objective Over the 12 months period we plan to increase retain earning for more than double that is up to around 7 million Therefore we will do strong effort in our marketing mix to introduce our new product and also plan the most effective step for our implementation and control to reach this goal Such effort is including efficient resource allocation and financial plan on each segment 4 Marker share objective We would like to increase our market share for around 2 per annum in the ice cream market As the company share is
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