scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,071
Apollo Hospitals IndiaConsidering the elements of a strategic service vision the following are the factors applicable to the Apollo Hospitals of India The service vision framework are according to an exhibit from Lessons in the Service Sector by James L Heskett Harvard Business Review MarchApril 1987 p 1201 Target Market segments Population Statistics Population above 920 mill people with wide variety of economic levels social statuses and cultures Lowest per capita GNP 255 population growth 2 pa Growth real GNP 45 Middle class 270 mill Wealthy 30 million people Target Market Segment Upper middle class the wealthy and company employees with health insurance 108 million in 1994 Half of the middle class able to pay for private health care Current Market Status Most hospitals are state run at very low cost low tech and low quality Private medical facilities are available - highly specialized charging market rate not latest technology but provides privacy and intimacy Treatment of a complex ailment in a private institution is more time consuming and expensive Economic liberalization domestic and multinational companies - more competition Demography urban high income as dictated by upper middle class and elite class neighboring countries Psychography Targeting people who can afford comprehensive high quality service who are ready to pay more money for the comfort and treatment by more reputed doctors Market Growth income segments growth Sizable market of 30 million wealthy and 135 million upper middle class person Proposed Plan Comprehensive hospital emphasizing on tertiary care -- advance therapy and surgery complicated medical problems Primary care is stressed mainly through preventive measures High quality medical care through the latest medical technology and the best qualified staff2 Service Concept The aim is to provide outstanding value to patient through superior medical results quick treatment and a low total cost of care relative to competitors This can be achieved through the Five stars
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA