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Attribution Theory Is It Really Fair One of the easiest theories to accept and understand is Heiders Attribution Theory This theory is used to explain how a person comes to a quick decision about someone or their personality based on that persons behavior Basically stated we attribute a characteristic such as labeling one as a thief because we observed the person participating in a particular behavior such as shoplifting On the surface of this theory we can say this it is correct in its assumption since that is how we generally want to judge others But upon analysis of this theory we find that this theory does not apply to 100 percent of the situations that may arise As with all theories there are strengths but this one also has glaring weaknesses This theory is also known to be objective but I can not easily attribute all five criteria of objective theories to this it There are obvious strengths to this theory If you have observed the behavior of a person especially the same behavior or action repeatedly then it is fair to attribute that behavior to that person For years civil rights activists have been trying to make this society one where a person is judged by the content of their character or who that person is on the inside rather than by the way a person may look or who he or she is on the outside It is popular for people to say actions speak louder than words For these reasons we are being judged each minute of each day The Attribution Theory explains why we make these decisions and why it is so important to make a good first impression These first actions are what people will be judging you by and most of the time their observations will stick and leave you with no opportunity to change that impression Another strength of this theory is it can satisfy four
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