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Word Count: 1,175
Culture in ancient times was defined as the sum total of the equipment of the human individual which enables him to be attuned to his immediate environment on the historical past on the other It reflects in effect what humans have added to Nature It comprises the spiritual material intellectual and emotional features of a society and includes in addition to the arts and letters the value systems traditions modes of life and beliefs of the society It also absorbs from other cultures and undergoes changes with time sometimes beneficial sometimes regressive Barlas 15 Culture shock is a severe psychological reaction that results from adjusting to the realities of a society radically different from ones own The actual degree of culture shock may vary depending on the differences and similarities between the society studied and the persons own society The symptoms may range from mild irritation to surprise or disgust Scupin 124 Usually after the person experiencing culture shock learns the norms beliefs and practices of the community the psychological disorientation of culture shock begins to diminish This paper will be based upon culture shock and international business There are three areas where culture shock could affect you 1Emotions-you have to cope with the stress of international work and keeping an emotional balance in order to perform in a business 2Thinking style- you have to understand how your counterparts think and be able to develop culturally effective solutions 3Social skills and social identity- you need effective social skills to establish new business relationships Marx 25 This differs from manager to manager some managers seem to adapt in an almost chameleon like way to different countries whereas others cling desperately to their habits and their national approaches Working in a new culture can produce a variety of reactions such as Confusion about what to do Anxiety Frustration Exhilaration Inappropriate social behavior Inability to get close to your business partner and clinch the deal Feeling isolated
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