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An Overview Of Centrus Desktop ComponentsCentrus Desktop uses a flexible modular design that lets you license any or all ofthe components your organization needs You can choose among the followingThe Data Locator module scans your data and identifies name elements addresselements and a user-defined expression such as e-mail address phone numbercustomer number or Social Security number It then quickly and accurately outputsthe information to fields of your choiceThe Data Locator also identifies ethnicity and gender and can generate appropriatesalutations for your mailings It includes a user-extensible dictionary which allowsyou to add additional name information tailoring the Data Locator to your specificThe Address Coding module cleanses addresses to the highest level exceeding theUS Postal Service CASS and Canadian Post Corporation CPC SERP standardsSince Centrus Desktop is CASS and SERP certified youre assured that mailingswill be correctly delivered With over 20 million addresses changing every yearour bimonthly updates ensure the integrity and effectiveness of your valuableAs Centrus Desktop corrects addresses it incorporates a comprehensive address-levelgeographic coding function specifically designed to spatially enable your dataThis process adds key components to each database record including latitudelongitude Census tract block group and moreThe Demographic Coding module appends valuable demographic variables andcluster codes to your existing databases Knowing your customers habits andlifestyles is critical to understanding them Once you identify who your customersare you can use this information to target your marketing efforts to similar groupsor households increasing your chances of reaching the correct audienceStandard 1990 Census Demographics are included as a basic feature of theDemographic Coding module Sagent also offers current year and five-yearprojected block group demographics and cluster codes at a ZIP4 level fromconsumer demographic firms including National Decision Systems and ClaritasCluster codes provide a simple way to identify understand and target consumers
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