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Table of Contents Executive Summary2 Product Pricing3 Cost4 Market Structure5 Economy Forecast9 GDP10 Employment11 Capital Investment13 Consumer Price Index CPI14 Conclusion15 Wireless Services Executive Summary According to Canadian government the Telecommunications Industry is differentiated into five constituent industries Wired Wireless Reseller Satellite and Other Furthermore the wireless telecommunications industry comprises are engaged in operating and maintaining switching and transmission facilities to provide direct communications via the airwaves including cellular Personal Communications Services PCS Enhanced Specialized Mobile Radio ESMR and messaging paging The need for cellular phones has been on the rise for the past few years The need for mobility has created a huge demand for wireless services and with recent technological advances such services have become very affordable Throughout this paper we will describe the utility of wireless services to its consumers and discuss the substitute and complementary services and their impact on the pricing decision Furthermore we will Identify and discuss issues that affect cost and the effect of technology on productivity and average total cost Then we will determine the market structure for wireless services We will also discuss the impact of the market structure on pricing and suggest non-price strategies as well as other sorts of strategies to help remain the firms in their optimal competitive position At last we identify economic indicators such as gross domestic product GDP employment and salaries capital investment and consumer price index CPI We also discuss the implication of these indicators in various aspects of economy Product Pricing Wireless technology has become an important part of many societies today There are millions of people around the world who are using wireless technologies such as cellular phones to efficiently conduct their day-to-day operations Furthermore wireless technology has greatly improved our ability to work and communicate at home or at work in our local and global communities Throughout this paper we will examine the utility of wireless service providers to their immediate customers its economic effects on
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