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Quality and Strategic Development All businesses today must not only strive for success but ensure strategic plans are in place to reach and sustain their vision of success Furthermore strategic planning must be more than just a theoretical concept it must involve the integration of all departments and functions within an organization to make the plan a reality One of the most important focuses in a strategic business plan should be the quality of products and services In the words of John Young the CEO of Hewlett Packard In todays competitive environment ignoring quality issues is tantamount to corporate suicide Burrill Ledolter 1999 A perfect example of a business which has enjoyed tremendous growth and success due to their commitment to quality is Frozen Paradise LLC Frozen Paradise started out small by first manufacturing and distributing smoothie products in the Las Vegas area Within their first five years of operation the company expanded their product line to include organic and vitamin-fortified drinks and meal supplements Through its constant dedication to quality Frozen Paradise was able to expand their operations throughout the western United States Hawaii and points in Europe Certainly their success would not have been possible without a well-engineered strategic plan to ensure production of the highest quality products SWOTT Since the inception of the company in 1999 Frozen Paradise has developed strategic business plans based on the status of the company and industry as well as their goals for the future Some of the companys initial challenges were their newness to the smoothie industry and their capital limitations Overtime and through continual planning the business grew and even overshadowed much of the competition Management attributes a great deal of their current and early success to the quality of their products and their attention to consumer trends For example management realized a tremendous opportunity in the baby-boomer generation and their desire for youth and health The company was proactive in their strategic
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