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Accounting Ethics When examining the effect of open marketing on the profession of accounting it is important to view it from three perspectives the clients the professions and societys Additionally two key areas that are affected by marketing must be addressed these are concerning competition and ethical implications Marketing in public accounting is here to stay therefore making an argument against its existence would be fruitless however in order to achieve maximum benefit to the firm the client and society more stringent guidelines must be implemented at the firm level The first and most obvious of the effected areas is competition Within competition several points are discussed First the implications advertising has on public accounting-- the model of perfect competition versus the model of monopolistic competition Secondly the relationship between firm size and advertising expenditures Thirdly the effect of advertising on firm specialization the implications of client turnover on public accounting practice Before making the comparison a brief explanation why the two
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