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Why I choose Facebook for my analysis the reason is that In todays fast changing world we have recognized the need to go the extra mile to listen to the pockets of conversations about us that go on all around the world People dont always visit a companys website to get updates or give feedback There is the democracy of thought and ideas Everyone has a voice and deserves to be heard Citizenship journalism and other forms of participatory web-based media have revolutionized customer service and redefined the very essence of a businessA BRILLENT BUSINESS MODEL In business school case studies of successful companies often involve a story of an innovator who created physical products and services mass media or services at scale for global consumers Yet Id assert that web-based Facebook is one of the most brilliant business models weve ever seen If you use the service Facebook has you to thank for all your hard workDespite yesterdays IPO closed at nearly opening price its important to pause and think about how this companys market cap reached 100 billion for context Pepsi is at par at 106b Were already seeing many become wealthy from newly minted millionaires in brand new M3s at the local car wash in silicon valley to the investors VC and ecosystem that will benefit from the revenues we need to pause and think whySo what is so important to pause and think about Why do I say the Business Model is Brilliant Facebooks business model smashed the traditional manufacturing style we see with consumer products and instead built a consumer platform that enabled many around them In fact the Facebook business model is brilliant for the following reasons1Brilliant because the users do the work In many companies hiring paid or unpaid interns is a source of scale or even off shoring work to developing regions In the case of Facebook there are
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