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Supermarket Case Simulation I visited a nearby supermarket and chose 4 products with four different life cycles Product 1 Pomme Frits Spicy Frozen Fries Life Cycle It is the Introduction phase Pomme Frits is investing enormously in introducing the product to the Egyptian market although they are not achieving any profit because it is still unknown to most people This is the first product this company makes and it did not accompany it with other product in their introduction There is no competition because nobody else is offering the spiced frozen fries yet in the market The only similar thing offered in the market is the normal frozen fries The expectations are very high for this new product because the fact that it is spicy makes it appealing to the Egyptian taste The price is reasonable they have priced it in a way in which they dont create competitors but at the same time recover the loss of the introduction marketing campaign budget a little faster Marketing Strategies Pomme Frits had a counter in the supermarket in which they were distributing sample packages for free and offering fried samples to everyone at the supermarket They have the same counter in all the biggest supermarkets 2 of the biggest clubs in Cairo Those clubs are well known to be the women mingling place because they take their children there They are also advertising and creating brand awareness by advertising in most of the women magazines They are mainly depending on free sampling and are trying to have as much channels of distribution for the samples as possible before competitors start showing up Their slogan is taste great and fast to make when said in Arabic it rhymes and soon people will be repeating it It has been in the market for less than a week and 3 out of my friends heard of it and one has tried it at the supermarket Their strategy
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