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Ad Description This month People magazine ad features an advertisement for the Bergmann Funeral service come a little closer advertisement The advertisement is all white with bold black writing saying Come a little closer and in the bottom is small writing of the location of the funeral home The Black and white paired together creates a strong contrast The color white often is associated with perfection and purity while black represents power high quality and elegance Bergmann Funeral put Come a little closer into large words that will automatically catch your attention also at the bottom they described that the ad is for a funeral service but they put it into small words but yet they were still readable to the naked eye The way the ad is displayed is unique and different to other ads about funerals and leaves the reader with a memorable experiencePurpose and Targeted Audience The purpose of this ad is to spread the word of the funeral home so that when a family member or a friend passes away you would think of their ad and call the funeral home for service The target audience for this ad is for adults of all ages and also the elderly Since the ad appeared in a People magazine and was advertised at a train station then it was meant for adults of all ages The target is not meant for the younger youth because the ad was not meant for people to literally Come closer but have some humor and memorable experience about it The advertiser made the ad to have people remember his company if in need of funeral service and by coming closer to the ad you will be in danger and die if used there service they will be profiting from you sorrows Persuasive Impact Bergmann Funeral keeps the ad basic but also out precise and eye popping The reason I think they keep it like
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