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Hitachi Automotive Organizational Culture Hitachi Automotive Products Los Angeles HAP-LA based in Torrance is a major remanufacturer of alternators starters electronic control units mass airflow sensors distributors and other automotive electronic parts HAP-LA reports to a corporate office based in Harrodsburg KY which in turn reports to the main Hitachi Automotive plant in Katsuta Japan As a Japanese based company HAP-LAs organizational structure and culture is very strongly influenced by the Japanese corporate office as well as the general managers both past and present that are transferred to the Torrance facility from Japan In order to fully appreciate the strong influence from the Japanese way of business on HAP-LAs culture an analysis must be broken down into five components Business environment Organizational values Cultural role models Organizational rites rituals and customs and finally Cultural transmitters Each of these elements is a core part of the fundamental culture that both drives and guides the organization at HAP-LA Business Environment HAP-LAs position within the automotive industry as a supplier to the major automobile manufacturers places it within a highly competitive and rapidly changing environment As such HAP-LA has developed what Goetsch and Davis refer to as a change-oriented culture Davis 2000 This culture requires HAP-LA to be aware of the current and future trends within the automotive industry and the requirements for supplying parts to this changing market as well as the ability to change technology and product lines to meet this demand In the past HAP-LA was a major manufacturer for air conditioning units and car stereos for Toyota Datsun and Ford Today the facility remanufactures alternators starters and other mechanical-electrical components for the Big Three both in the United States Ford GM and Chrysler and Japan Toyota Nissan Honda Future trends indicate that HAP-LA may need to upgrade the technological equipment to provide more mass airflow sensors electronic control units and electronic fuel injection units and move away from the mechanical-electrical components In addition to
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