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Following the Celtic Tiger era of Irelands economy boom in 1997 in 2007 the global financial and economic crisis hit the world Ireland along with Spain and United Kingdom was the most affected According to Central Statistics Office Ireland CSOie in 2007 poverty in Ireland was higher than average comparing to other European Union countriesIrish recession officially announced in September 2008 was one of the worst in the history of the country and was very damaging As a result of that situation Irish companies started cutting their wages enforced salary freezes and restructuring Many companies closed down and due to that unemployment rates grew rapidlyIn 2009 Irish consumers spent less than in previous years according to CSOie In the following year the situation has improved and the economy started to show signs of growth as reported by the AIB Global Treasury Economic Research but in 2011 again there was a lack of improvement The 2011 Budget set out some important changes one of them was implementation of higher taxes This together with lack of wage growth and high unemployment are the reasons of present critical economic situation in the countryAll parts of national retail industry struggle because of the recession During last 2 years Irish costumers spend less trying to save money The internet retailing also shows low numbers of customer spending On the other hand Irish e-commerce had as well some advantages caused by the economic crisis As noticed by David Farnham Farnham 2008 p54 the winning formula was in the technological excellence According to him creating a competitive advantage by lowering the cost was an important factor as well Irish consumers nowadays are focused on searching for ways to save money while shopping online This includes discounts promotions online etc Comparing Ireland to other countries in Europe we can see that more people use internet to purchase goods than anywhere else in the European Union In 2009 58 of Irish people
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