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Word Count: 655
A group of computer science students at the University of the West Indies had undertaken the task of researching the three best social networking platforms based on the data collected by the Pew Research Center for 2012 and 2013 Consequently the decisions made from this would ultimately be utilized in the Universitys administrative services to improve communications between businesses and to better develop educational and social relationships for future stake-holders and students respectivelyThe first set of data showed the percentages of online adults that used Facebook LinkedIn Pinterest Twitter and Instagram for the years 2012 and 2013 The data was then further divided into percentages of frequent usage based on daily weekly and less oftenly used by people Lastly there was a percentage demographic profile of users for 2012 and 2013 based on sex race White Black and Hispanics and age groups from 18 to 65Facebook with 67 and 71 was seen as the most used site for both 2012 and 2013 respectively compared to any other social networking platforms which had on average a fifth of the percentage of Facebook users However all social media sites showed an increase in usage from 2012 to 2013 Pinterest had the largest increase by 6 while the lowest increase of 2 was tied between LinkedIn and Twitter Facebook and Instagram tied at 4 increases The percentage frequency of social media site users on a daily basis was largest for Facebook 63 Instagram 57 and Twitter 46 while the lowest was for LinkedIn 13 and Pinterest 23 In contrast the weekly usage of LinkedIn 34 and Pinterest 30 were higher compared to Facebook 22 Instagram 20 and Twitter 21 However the frequency of adults that used the sites less often increased gradually from Facebook 14 Instagram 22 Twitter 32 Pinterest 45 and LinkedIn 52 in that orderThe demographic age profile for all social media sites of 2012 and 2013 were found to be used the most by the
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