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The Art of Immersion by Frank Rose will forever be a work that I suggest to anyone who wishes to pursue a future in media or entertainment This book honestly blew my mind not only because of the depth Rose goes into in describing the inner working and thinkings of companies and people but the close proximity many of these strategies have had to me I am and have been like millions of other people around the world immersed in these fictional worlds that stretch far beyond the movie or TV screen This book opened my eyes to the world that is entertainment a world that lives off stories but thrives off the people who use these stories as a medium of social interaction Rose starts by introducing the idea of alternate reality games a hybrid of game and story The story being told in fragments which will then be pieced together by the game This seems like a simple idea but its implementation and success is dependent on its ability to spread and induce conversation amongst its audience Some examples I was familiar with some not so much but it was so interesting the way this strategy has been utilized by film makers and artists of other crafts to expand excitement and hype for their stories New and adaptive ways of thinking like this are coming up in forms of story telling all the way from video games to advertisements my favorite being the old spice man responding to twitter questions The way these stories are written is also a huge component in the degree to which an audience will immerse itself in the world of the narrative trying to figure out every aspect of that fictional world The Internet is making this technique of allowing audience to piece together untold parts of the story so much easier and much more successful What really surprised me was how much of this Internet activity was
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