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Senior Portfolio ProjectFashion MaketingMarketing ManagementVarda SauveurBerkeley CollegeExternal Analysis of the industry 11 Fashion Merchandising Industry Fashion Merchandising combines the elegance of all the fashion designsthrough the creative business sense The combination of all the topfashion designers and merchandisers are only responsible for driving theglamour of all the exclusive and designer boutiques and runway shows andlays the astrong foundations for the marketing and fashion Bailey1993 It is true that it is the task of fashion merchandiser manufacturer tobuy and even promote everything that ranges from clothing to cosmeticsIn every season fashion designers present their new collections whichslowly makes it to a runway towards the store racks all over the world It is the duty of the fashion merchandise manager to select the bestlooks and even latest trends and try to mix and match the colorssilhouettes and sizes in order to provide the customers what theyexactly wants at the set price which they are willing to pay Through fashion merchandising one can easily decide what clothes theycan easily buy and sell in the niche market and can easily visualize thedisplay of window and how this should be designed which could attractthe passerby attention Bailey 1993 Merchandising is required inevery merchandising department mainly in the business which includesproducts of the consumers as it will make them sure that all thephysically displayed products are not reached by the target market Bailey 1993 The world of fashion merchandising can be considered as the an excitingfield for those people who really enjoy travelling and like to workwith many people In the present fast paced fashion industry people aremore looking towards the analytical social and mathematical skills In the fashion merchandising programs students are given special classesand education which provides them an opportunity for fulfilling theirparticular goals that relay over an individual and even support them inchallenging and at the competitive field Bailey 1993 The structure of the international fashion industry includes the majorplayers that are situated in US and
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