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Narrative and metaphor can be effective tools of persuasion Research within the domain of persuasion has shown messaging to be more successful when crafted to include certain theatrical characteristics such as narrative metaphor imagery and statuscues Theatrical messaging characteristics are topics that connect the domains of persuasion and performance therefore these are a natural set of subjects to reflect upon at the conclusion of this Individual Learning Contract Included in this paper is a discussion of several concepts and exercises from the modern improv movement which align loosely with theatrical attributes of effective persuasion it may well be the case that practicing these improv exercises would ultimately result in more persuasive effects by improving a presenters stagecraftNarrative messages can increase rates of persuasion over traditional messaging It is theorized that such narrative messaging effectiveness is achieved by insulating the core argument from counterarguing potentially because the act of unwrapping a narratives message simply consumes a significant amount of mental capacity and thus reduces faculties available for counterarguing An alternative explanation suggests that social cues of delivering a narrative are significantly different than those of a logical argument so the receiver doesnt engage with a mental framework used to produce counterargumentsCharacteristics Of Persuasive Storytelling StagecraftIncluding evocative imagery in persuasive stories improves the impact of persuasive messages Powerful imagery can convey meaning mood or provoke an emotional response in manner complementary to argument or storytelling messaging It is difficult to counterargue against images because in contrast to rhetorical argumentation the criterion of an image is not whether it is logically correct or not A strong emotional image persists in the readers mind regardless of reality statusUse of powerful language can improve the perception of the speaker and significantly increase the likelihood that the message will be influential to audience attitude Not to be confused with evocative language and imagery powerful language may be defined as the frequent use of specific linguistic features that indicate lower social power
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