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Assessing Corporate Culture Southwest Airlines When discussing airlines one small but powerful name stands out Southwest Airlines This airline positions itself as different for a number of reasons The most logical is that they are the only short haul low-fare high frequency point-to-point carrier in America The airline flies to 58 cities in 30 states and they offer numerous flights to the same cities each day This makes them very convenient for travelers Southwest Airlines also values their employees very much The airline prides itself in being a great place to work They state that their people are wonderful They reward the employees productivity and treat them with respect Southwest Airlines is the fun airline Southwest is an organization whose focus is on the customers as well as its employees The main philosophy of the airline is to provide the consumer with low budget no frills flights They do not provide meals but they do hand out peanuts Handing out the peanuts signifies that their fares are so low that you can fly for peanuts Allerton 1996 CEO Herb Kelleher has instilled corporate values that are distinct from any other business According to J Quick author of Crafting an Organizational Culture Herbs Hand at Southwest Airlines Southwest has three pillars of belief which are Value 1 Work should be funit can be playenjoy it Value 2 Work is importantdont spoil it with seriousness Value 3 People are importanteach one makes a difference Quick 1992 These values suggest that Kellehers philosophy is that if the people are happy they will work harder It also implies that if the consumers are happy they will come back Given that Southwest has enjoyed 50 consecutive quarters of profits Herbs philosophy seems to be correct Southwest has over 400 offices with its main office being located in Dallas Texas the remaining offices are makeshift offices located on Boeing 737s that operate out of 59 different cities within the United
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