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There are many influences in a school setting that pressure students to conform The apparel the cool students wear can greatly impact what the others are wearing These cool or fashion-oriented student are considered the trend setters they are what the others aspire to br Many students wear these brand names to compensate for their inadequacies or insecurities while others wear them to indicate their social status Some people do everything by the book and wear all the accepted clothing Other people are fed up with viral marketing and are non-conformist Branded by Nike My first encounter with brand consciousness was in middle school during track season It was the first time I had ever played sports for my school I was exploding with excitement It was my first day and I noticed most of my team mates had spikes they all were Nike I looked down at my feet and not only did I not have spikes I didnt even have running shoes I was really embarrassed That afternoon when my mom came to pick me up from practice I told her what happened and insisted that I needed a pair of Nike spikes She was a little reluctant at first but I finally convinced her to buy them for me My mom took me out that night to Sports Authority and I picked out a pair of all black Nike spikes with a white swoosh When I got those shoes I thought I was so cool until the next day at practice and realized everyone was wearing brand name clothing I glanced at my no name pair of shorts and shirt and then everyone else I couldnt believe it again I was the only person who wasnt wearing a brand-name Every person was wearing Nike Reebok or some other brand name and I wasnt As soon as my mom came to pick me up I informed her about what happened and told
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