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Word Count: 298
The article talks about the Burger King will serve up the Rib Sandwich which has a similar theme with McDonalds McRib Burger King is also releasing other summer BBQ menu I think this is the competition between two firms as we talked in class In my opinion as the Rib Sandwich exists in the future the market share of Burger King might be increased It will share the market with McDonalds McRib This is a healthy competition between two companies In fact I do not think copy the similar strategy from other companies is a good way for long term development The quotation we talked in class If we want to be outstanding we must stand out If the Burger King wants to surpass the McDonald it should be unique from othersMoreover the article points out that there is no nutritional information of the Rid Sandwich post online This may results a risk to loss customers because many customers will consider the nutritional information in order to make a good choice Since customers do not know what the ingredients are in the Rib Sandwich it will also loss the customers loyalty because they think the food is not safe in here On the other hand the total 12 items will be released in the summer BBQ menu on Wednesday I think this means the Burger King explored ways to diversify their investment There are at least three advantages for diversify their investment First the diversification investment can lower level of risk The company does not put everything in one pocket Second diversification can protect their capital easier because allocating money from different investments Third diversification will also attract different kinds of customers from different areas
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