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I-BUSINESS ANALYSIS INTRODUCTION Max Muscle will be a great business Max Muscle is what some people call a body building store We will sell supplements to help people lose weight gain weight build muscle and stay fit Max Muscle also has its own line of clothing which our will store carries as well as some other clothing items from companies such as Pit Bull Body Alive and Reflex Some people not only use our clothes to work out but also for casual wear and sleep wear to I think that we have a good business that will do well in Southern Utah with the right management SELF ANALYSIS I have a lot of knowledge about this type of business although I do not use a lot of the things we are going to sell I do know they work and they are very good products I have tried almost all of them and know they are going to sell very well I have read everything I can find every book magazine and newspaper article I can get my hands on As far as schooling I have not taken many classes that deal with this sort of thing I have taken health classes PE and things like that but no that deal directly with the business itself I have a great attitude and am going to work hard to make this business successful ANALYSIS OF TRADING AREA AND CUSTOMERS I think this will be the biggest obstacle we will have to overcome Not a lot of people know what Max Muscle is Sometimes get intimidated by stores like this They dont feel welcome We plan on trying to entice them to come in by leasing a spot in the Zion Factory Stores If people knew a little about the store they would feel more comfortable to walk in and ask questions In California this type of thing is second nature to them but here in St
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