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Executive Summary Riordans ability to turn opportunities into success depends upon two aspects The first is how the company responds to change in the marketplace and the second is the overall health of the company Riordan needs to ensure company survival by reaching out to customers with new affordable and reliable products In moving the Pontiac plant to Nogales Mexico these issues will be addressed The concerns of volume growth profit margin investment return along with research and development can be enhanced The impact upon the various publics of Riordan the stockholders employees and the community are invariably affected in a profound manner The effects will be felt short-term however can be utilized in a positive long-term style with reducing costs yet increasing profitability Productivity potential productivity research and development and overall company growth is predicted at a 30 increase within the first year With advances of machinery and computer information technologies as well as labour costs time components are minimized An acceleration of productivity of efficient machinery accounts for another 10 in reducing costs On a continued basis the current level of gross investment will continue to grow in the immediate years ahead Driven primarily by the recent productivity increase growth of potential GDP over the next year is forecast to increase by implementing these relocation strategies Company Overview When any company prepares for a campaign many aspects need to be planned accordingly This overview will show the aspects of a public relations campaign for Riordan Manufacturing The campaign should affect ethical technological global issues crisis management plans budgetary issues and strategies to have a successful campaign After implementing this PR campaign Riordan Manufacturing will net a successful outcome Since a public relations practitioners work is capable of influencing others ethics plays a critical role between the public and the public relations practitioner Losing the publics trust means losing the publics support Therefore every time a public relations practitioner delivers information they must be
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