scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,718
This report provides an analysis of the current New Zealand business environment regarding the start-up of a small independent bicycle store The current bicycle market is dominated by certain entrenched players who gain cost benefits through large operations such as Bike Barn The analysis conducted brings into light the current consumer perception of bicycles and their increasing demand in an ever ecologically friendly market To be competitive when entering an existing market new businesses must differentiate their operations either through their prices or through specialized services they offer For a small retailer it is unlikely they can cater to the entire market as there are many segments within them and so they must aim to target specific segments within it Market segmentation is another key point especially for a small business to focus on in order to differentiate their operations from larger competitors The analysis identified a number of market segments which a potential independent retailer can cater to such as the used bicycle market sporting bicycles and street bicycles among other segments The used bicycle market is one segment which is growing rapidly as it satisfies customers need for an inexpensive mode of transportation that is also ecologically responsible to the environment IntroductionGlobal shifts in their views of environmental impact of activities have changed consumers viewpoints on their impact to the environment With this perception shift more and more consumers are looking for alternative more ecologically friendly means of transportation Bicycles are more recently being used by an increasing number of consumers as an alternative means of transportation particularly around urbanised areas This report covers the prevalent factors regarding the set-up of a small independent bicycle store in New Zealand The factors considered in this report are the increases in demand from a shift in public perception developing business operations into niche markets and finally differentiating and innovating a businesss operations to set themselves apart from competitors DiscussionAn Environmentally Friendly AlternativeSocial transport is
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA