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For the purpose of the exorcise LEGO and Carlsbergs CSR reports have been analyzed Both companies are based in Denmark but represent different industries LEGO my current employer is a family owned Danish toy manufacturer and Carlsberg a global player in the beer industryLooking at the two reports there are distinct differences LEGO has chosen not to make a CSR report but rather produce one progress report containing all company information This signals that the profitability and financial position of the company is as important as its CSR Carlsberg who is a shareholder owned company has created a well structured document containing all CSR information of the company This creates a good structure and overview Carlsbergs report appears to have the largest depth and coverage however the report produced by LEGO shows a strong interaction with key stakeholder You can say that the report from Carlsberg is best structured and professional outlook where LEGO shows a more holistic angle to compile the entire progress report into one document Carlsberg also communicates its targets very well where in the report from LEGO this information is missingLEGOCarlsbergCharacteristicsOne report is covering both financial and CSR reportingInsight into dialogue with stakeholdersHonest report showing internal dialogue of the companyHigh focus on employee engagementHolistic the entire progress report complied into one documentShows strong interaction with CSOs eg WWF and UNICEFCommunicates the companys vision and values very wellWell structured report The report have a wide range Includes many areas in terms of environmental impact The report have a very professional outlook ImprovementsBe more specific in terms of target settingHigher focus on the environmental side of the CSR issuesImprove structures and overviewsAdhere to a reporting standardCould be more honest and open also including the challenges that Carlsberg is facingMore focus on internal issue eg employee engagementTable 1 Executive summary overview tableProducing this report has given me a great insight in the world of CSR reporting Through this report I have provided
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