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2BUSINESS OBJECTIVES AND FUNCTIONS 7 Mission statements A Mission Statement is simply a way of converting aims into a written document to be released by the company which sets out the objectives of the business and the organisation Its dictionary definition is a statement of the firms overall reason for its existence For a strong Missions Statement it is necessary to link each of the four elements of the mission model so they reinforce each other Mission Statements are often supported by a set of objectives They are mostly agreed by all staff and periodically reviewed They can be used as a framework against which proposed new developments and initiatives are assessed also as the foundation for departments within businesses teaching and training objectives The Boots Mission Statement The Boots Company intends to become the leader in well-being products and services in the UK and overseas This will be achieved through a major programme of change to a more integrated and focused company supported by the power and values of the Boots brand Our commitment to managing for value remains unchanged - to maximise the values of the company for shareholders and generate superior long-term returns While vigorously pursuing our commercial interests we will always work to enhance our reputation as well as a managed ethical and socially responsible company 8 Business Aim A Business Aim is a specific target set by a business They have to be possible to achieve over a set period of time Mostly these aims will include achievement targets to allow the business to make sufficient profits whilst pleasing and assisting their customers in as many ways as possible Business aims express the long-term intentions of an organisation and how they are aiming to develop They also create a common vision for everyone within the organisation to work towards The Boots aim is as follows
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