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Marketing is the process by which goods are sold and purchased The aim of marketing is to acquire retain and satisfy customers Modern marketing has evolved into a complex and diverse field This field includes a wide variety of special functions such as advertising mail-order business public relations retailing and merchandising sales market research and pricing of goods Businesses and particularly the marketing aspect of businesses rely a great deal on the use of computers Computers play a significant role in inventory control processing and handling orders communication between satelite companies in an organization design and production of goods manufacturing product and market analysis advertising producing the company newsletter and in some cases complete control of company operations In todays extremely competitive business environment businesses are searching for ways to improve profitability and to maintain their position in the marketplace As competition becomes more intense the formula for success becomes more difficult Two particular things have greatly aided companies in their quests to accomplish these goals They are the innovative software products of CADCAM and last but not least the World Wide Web An important program has aided companies all over the world Computer-aided design and computer-aided manufacturing CADCAM is the integration of two technologies It has often been called the new industrial revolution In CAD engineers and designers use specialized computer software to create models that represent characteristics of objects These models are analyzed by computer and redesigned as necessary This allows companies needed flexibility in studying different and daring designs without the high costs of building and testing actual models saving millions of dollars In CAM designers and engineers use computers for planning manufacturing processes testing finished parts controlling manufacturing operations and managing entire plants CAM is linked to CAD through a database that is shared by design and manufacturing engineers The major applications of CADCAM are mechanical design and electronic design Computer-aided mechanical design is usually done with
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