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Philip Kotler said Marketing takes a day to learn Unfortunately it takes a lifetime to master In fact there may be no single person who has actually mastered the art of marketing However nearly every transaction that occurs in the world involves marketing and every successful business has a marketing strategy No matter how productive or efficient a company is behind the scenes if it does not have any customers to purchase the products or services it offers it will inevitably fail Because every business needs customers to be successful marketing is an excellent career path for individuals who are outgoing and charismaticFirst what is marketing exactly Many people assume marketing to be annoying advertisements that are all over the place and while that is a part of marketing it is far from the whole story We will go through the American Marketing Associations definition of marketing piece by piece to make it easier to understand First AMA says Marketing is the activity set of institutions and processes for All this section means is that marketing can be the act the place or the method The next bit is for creating communicating delivering and exchanging offerings that have value which states that it is not just the process of advertising but also designing a product and getting the product out The final bit of the AMA definition is for customers clients partners and society at large This really just means that it is for someone So we can say that marketing is most simply the act of connecting something of value to someone who desires the item This manifests itself in many different forms One form is the straight up advertisements that often seen all over the internet television and heard on the radio Typically these are very simple and have a picture andor text that makes the buyer aware of the product a company or person is trying to sell There is
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