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The effect of cigarette and tobacco advertising on modern youth is vastly overrated Whileboth political and health activists insist otherwise todays adolescence choose their habitsaddictions and desires ultimately out of their own free will Increased opportunity foradvertising within todays society undeniably leaves todays youth more susceptible tomany forms of psychological manipulationTeen-agers are now living in a society guided by unprecedented and highlyunreliable sources of mass media With their preferred source of information rapidlyswitching from the newspaper radio and television to the questionable and undependableInternet modern youth is being forced to be much more scrutinizing of the informationthey encounter Williams Smoking 8 While in previous generations advertising had adirect effect on the actions of a population nowadays in order to survive the swellinginformation super-highway teen-agers along with all other active members of society arebeing forced to question the obvious and separate true and false Cigarette advertising isjust a small part of the overloaded hype faced by todays youth Williams Smoking 8While in previous generations this advertising would be digested quite naturally nowadolescents are being forced to take a much more critical approach to this intrusiveinfluence Thus the desired psychological manipulation that tobacco companiesmultiplying advertisements attempt to set upon todays youth is ironically beingundermined by the very fact that advertisements such as their own now dominate societyto the point where they can no longer be taken seriously Williams Smoking 9 Youth arenow being forced to discern between believable and non-believable information Because of this their scrutiny of the formerly obvious advertisements has developed drasticallyAyer 12 Therefore as sources of media and information multiply the effect of cigaretteadvertisements as well as any other attempt at mental deception inevitably become lesseffective Ayer 12 Although adolescents are becoming more aware of certain elements ofsociety and their potential influences their ways of life will undeniably remain constant The harmful effect of tobacco is undisputed among smokers and non-smokersalike The motivations for teen-agers to smoke are primarily to comfortably fit into theirsocial
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