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McDonalds internal environment has become a large focus on the companys success throughout The company is always looking for new and innovative products to present to its customers along with expanding locations and emerging new technologies It is necessary for any business to recognize their internal organization in order to reach new advancements and opportunities McDonalds must first complete an internal analysis to find out what their advantages are and what makes the company unique Once the company has completed the analysis McDonalds can then move forward in implementing new structures and ideas that will push the company forward internally This can be a challenge because at any given time outside factors such as new competitors or changes in the financial market can halt McDonalds competitive edge McDonalds must stay current with their internal decisions and continuously evaluate their external factors ProductMcDonalds introduces new products to its customers frequently Customers have seen new items as well as their original items on the menu many times As stated in the companys profile Our goal is becoming customers favorite way and place to eat and drink by serving core favorites such as the world famous French Fries Big Mac Quarter Pounder and Chicken McNuggets Company Profile McDonalds also strives to provide new and exciting items to its menu Holiday and seasonal items reoccur on the menu frequently During the holiday season customers may see Christmas and Thanksgiving themed beverages such as their Pumpkin or Egg Nog shake Another popular reoccurring item on their menu is the McRib Having these various items on the menu brings something new and fresh to consumers It also presents value for their customers According to the book Strategic Management Competitiveness Globalization Michael Hitt explains value is measured by a products performance characteristics and by its attributes for which customers are willing to payHitt Ireland
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