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There Gender creates learned social roles and defines whether we live as a man or as a woman these roles are taught in social institutions like the media community school and family As a writer for the New York Herald tribune in 1924 and 1925 Margaret Gross was the first female to cover woman in sports She was also the first to appear in a sports column Woman in Sports At that time society had not embraced the idea of womens sports When the Womens National Basketball Association WNBA was launched in 1997 women were targeted as the primary audience of the league Sheryl Swoopes is an ex womans basketball player has been on the cover of sports magazines for women and found sponsors companies for female players in the WNBA For instance Sears Corporation helped the WNBA open doorways for young female basketball players to compete McDonald 2000 Every day women were lured into to watching the womens basketball league but attendance was sluggish and decreased even more in the 2007 and 2008 seasons If more women had watched females competing in sports on television perhaps it couldve encouraged television producers to show more female sports Mowins nd Woman who have played sports are more likely to show an interest in watching female sports on television and participating more Dahlberg 2009 Tierney 2005 According to Suggs 2005 women joining sports teams have increased in the last 35 years However women have not become dedicated fans of sports as much as promoters and producers would have expected An article in The New York Times announced The WNBA does not have a lot of women watching their program on television which is causing the league to struggle Tierney 2005 Para 4 Many young men participate in sports and become lifelong fans of watching these same mens sports on television Young women have increasingly participated in sports in the last ten to thirty years but have
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