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10 Introduction Nowadays all organisations must be face changes which are often connected with new things or they will be dominated from competition After all they need to change in fashion or taste se as to keep pace with their customer selection and with its competitors Typically the concept of organisational change is in regard to organisation-wide change as opposed to smaller changes such as adding a new person modifying a program etc McNamara nd Change is a pervasive influence We are all subject to continual change of one form or another Change is an inescapable pant of both social and organisatonal life Mullins 2002p818 Companies no longer have a choice-they must change to survive Kreiter Kinick 1998p614 Needless to say many organizations reeling under the pressures caused by a combination of fast-changing market conditions the change brought about in these situation are typically superficial with benefits short lives Unfortunately people often resist change Change is hard work and it is almost always reactive For this the staffs need to know about future changes and reasons for them of course everyone likes to know where they stand and what they should do in their job 20 Forces of change Organisation change change ate the enterprise-wide level is provoked by a major outside driving force that will cause an evolution to the next level in the corporate in the cycle McNamara nd In broad terms every company in the face of some force change in order to survive Organisations encounter many different forces for change Theses forces come from external sources outside the organization and from internal sources Kreiter Kinick 1998p164 There are external and internal forces of change for every orgnisation 21 External forces External forces for change originate outside the organisation Because these forces have global effects they may cause an organisation to question the essence of what business it
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