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A basic belief about business ethics that I held as of the first day of class has definitely been reinforced by my experience in this course Before our Ethical Leadership and Decision Making class I had inherently considered too much television as being bad for kids My son recently turned two years of age and enhancing his development is a large part of why I hold that belief However I was not aware of the extent of the growing problems in the US until having watched the Consuming Kids video in class I previously thought that I would not have to worry about my son at least for a few years concerning these directly related problems but the Consuming Kids video has convinced me otherwise I was definitely unaware of the startling numbers and shocking percentages that I know now I must admit that it is a reoccurring temptation to turn on a cartoon to entertain my son so I can do something else as a result my son watches far too much television This is something I am now aware of and will continually remind myself to correct In the Consuming Kids video 700 billion dollars of adult spending per year is directly influenced by kids under 12 years old Children often determine what is purchased what kids want creates a need for parents to buy and there is also the nag factor to consider Kids are bombarded with over 3000 commercial messages per day There is an increasing and unprecedented 15 billion dollar per year media blitz directed at kids for the purpose of building brand loyalty for life Kids are very impressionable they absorb information like sponges and to win a kids brand loyalty for life translates into very big bucks There is a brand in front of a childs face every moment of every day this is called 360
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