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Summary France is a world class competitor in agriculture products and food processing and clearly intends to maintain that position Frances major promotion organizations include the Societe pour lExpansion des Ventes des Produits Agricoles et Alimentaires SOPEXA and the Centre Francaise du Commerce Exterieur CFCE In addition the Compagnie Francaise dAssurances pour le Commerce Exterieur COFACE Frances export credit insurance agency offers credit guarantees to exporters for market research and promotion including participation in trade fairs in countries outside the EU Total French government allocations to export market promotion by SOPEXA are estimated at 354 million industry contributions to SOPEXAs international promotion budget totaled 442 million SOPEXA represents first and foremost a worldwide network with offices in 23 countries Over 70 percent of SOPEXAs international promotion funds are targeted to EU countries including 25 percent for Germany and 20 percent for the United Kingdom This percentage mirrors the percentage of French processed food exports to other EU countries Other major markets are the United States 9 percent and Japan and other Asian countries 11 percent SOPEXA is one of the few European promotion agencies to promote actively in Asia including China SOPEXA also maintains a delegation to the European Commission Promotional activities are targeted at a wide variety of agricultural products The major products promoted in export markets in 1995 were fruits wines and cheeses SOPEXA initiated promotions for meat in Portugal and dairy products in Italy and Russia SOPEXAs budget for Central Europe and Russia targets dairy products and apples Russia instore promotions of French cheeses in Poland and participation in Hungarian trade shows In Southeast Asia SOPEXA distributes consumer information on French dairy products Promotion of cookies chocolate and other confectionery products also are conducted in Japan SOPEXA in conjunction with the French Prune Board conducts promotions in the Netherlands the United Kingdom Germany Italy and Spain Relevant to Module IV Trade Investment This article focuses on a countrys export that relates
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