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Word Count: 1,563
What about the Hype In our society today there is one key element that informs the world in many different ways This element is the media It comes in many forms such as television newspapers magazines etc Since we are subjected to the media everyday it can influence how we feel about people Some influences can be positive and some can be negative One negative influence that it has is its coverage of African Americans The medias coverage of African Americans encourages the majority of white society to have a negative perception of them Many times in the media whites are not portrayed in such a manner One of the reasons this occurs is because of the structure in which the news is presented This reason is shown through the use of language to describe the events involving African Americas that have taken place The language is often more brutal when an African American story is being told Another is the consistency in which African Americans appear in the media A third reason is because whites and blacks do not interact as much in society A final reason a negative image of African Americans is perceived by white society is because the media is always present It is almost everywhere you go Author Farai Chideya says The use of vivid and strong language forms a subconscious mental portrayal of the person or persons being described The mind accepts the language and formulates a perception of that party 42 A perfect account that supports this quote is when fancy language was used to describe African Americans in the evening news and newspapers Channel 9 WCPO in Cincinnati Ohio reported a story involving an African American in a murder case on February 4 2000 Such words as violent brutal and merciless were used These strong words stick in peoples minds when they hear them Since they were linked to a black man a negative stereotype can be
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