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There are some trouble spots for Lance Inc which is the bad news The good news is that all of them can be fixed with some time and effort Lance once referred to as the largest snack food manufacturer in the US bye Forbes saw some decreases in many areas of the company in fiscal year 1994 The company has shown might in the past The might that is speak of is seen when looking at the competition that Lance goes to war with everyday in the supermarket and convenience stores Lance puts its products up against the mighty conglomerates such as Frito-Lay owned by PepsiCo Borden Nabisco and Eagle Lance has long been a family oriented business and remains that today Lance has presented consistent financial reports in the past Increased competition in the snack food industry has caused some of the disappointing numbers that were seen in the 1994 financial statements I am here to tell you the numbers you put up for fiscal year 1994 can be turned around and make fiscal year 1995 a profitable year for Lance IncThe first area I would like to focus on is the advertisement strategy I read that the advertising campaign was resumed in 1994 this is a sector of your business that has been dormant for many years Due to increased competition in the snack foods industry there is an urgent need for an aggressive ad campaign for your company You may be asking yourself Wont this campaign cost a lot of money and therefore reduce are net income I am here to tell you that an aggressive ad campaign focused in the areas where your products are not selling well will increase the visibility of the product to the consumer and that increase sales dramatically I can see a great opportunity in the expanded chocolate department With this department newly renovated a push for those products in vending machines and convenience stores would
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