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Word Count: 442
Males and females are represented in totally different ways Men are shown as dominant active and authoritative and women are shown as passive and submissive Media uses these stereotypes so the public can instantly recognise these people In pornography women are presented as sex objects and non-human beings although it is only a small majority of people who look at pornography it is becoming more and more as there is lots of videos DVDs internet and now there is pornographic pictures shown in mens magazines In advertising women are usually shown in a domestic role or as a sex object This is because adverts need to get the message across to the viewers quickly and by using stereotypes people will immediately recognise the role Bretl and Cantor conducted a study and found that male and female roles occur equally in television adverts but males are still more likely to be shown as having an occupation where as females are shown indoors and as consumers In cinema the Hollywood blockbusters still use stereotypes men are in the more active roles and women are associated with romcoms There are some strong female leads like Cameron Diaz but some films that use women as their assertive role dont receive as much money as films which have a male lead In magazines women are depicted in terms of their domestic role or their sexuality there are two categories of magazines one of their focus on fashion and beauty and the other focuss on the three Cs these are cooking cleaning and caring Ferguson argues that womens magazines lead a cult of femininity they tell people about how to be a woman they say what to wear how to act and how to be feminine She argues that mens magazines do not tell men how to be a man however this study is dates and in 80s mens magazines were hobby magazines but now there are new magazines like
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