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In any academic field the audience will differ with respect to the subject and purpose in mind In Health and Behavioral Consequences of Binge Drinking in College by Wechsler et al and Too Many Colleges Are Still in Denial about Alcohol Abuse by Wechsler Deutsch and Dowdall for instance both essays address the problem of binge drinking in United States colleges but approach it differently because of their purpose and audience As a result of these two factors further discrepancies exist in their use of tone persuasion strategies and rhetorical devices Despite the fact that these two essays cover very similar topics the purpose and audience is the determinant factor in classifying each of their stylesBased on the myriad of facts and information in Health and Behavioral Consequences of Binge Drinking in College by Wechsler et al and the fact that the audience in mind was for medical professionals it is clear that this essay is strictly considered to be scientific Readers may infer that the purpose of the first essay being analyzed is to inform those in a medical profession of the binge drinking problem - not simply that it is a problem but more so the consequences and effects medically With this audience and purpose in mind persuasive strategies that help to empirically justify the problem of binge drinking and more than likely to implicitly claim that we should solve this problem are completely factual-based This also accounts for the use of rhetoric this scientific essay avoids to every extent any rhetoric that might embellish or obscure the data being presented In addition the extremely formal and professional tone establishes the ethos of the authors and assists in persuading the audience implicitlyAlternatively in Too Many Colleges Are Still in Denial about Alcohol Abuse by Wechsler Deutsch and Dowdall the audience is for college administrators and hence the purpose is to persuade them into overcoming their denial about the binge drinking problem
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