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Word Count: 554
Advertising has been used around the world for centuries becoming more popular in the nineteenth century and has always been used for the same purpose that purpose being to persuade an audiences attention to ones product service or need Advertising surrounds ones everyday life and advertisements use various techniques to appeal ones eye including the use of celebrities and sex This becomes evident in an ad for Dolce and Gabbana perfume which focuses on celebrity appeal and sex while targeting the audience of womenThe Dolce and Gabbana perfume ads purpose is to sell a new womens fragrance targeting women as their audience and using a celebrity that celebrity being Giselle Bndchen a former Victorias Secret model -in order to persuade women into buying their product By using a celebrity in their ad it makes the brand appear very valuable and since Giselle is promoting the perfume it must mean that the brand is excellent and trustworthy If the ad were to use a regular woman whom no one was familiar with the ad might not look as trustworthy and wouldnt attract a very big audience of women Giselle Bndchen is seen as a beautiful glamorous and successful woman which is why she is the perfect candidate for this particular ad The ad is connecting the perfume with Giselle which means women like her or women who want to be like her will be intrigued with the ad The ad is clearly stating that by buying the perfume women will share similar qualities with GiselleThe ad also uses the celebrities sex appeal At first glance it is obvious that the ad portrays a lot of sex appeal and because of that some would think the target audience would be men But after studying the ad it becomes clear that this is an ad for women because its a womens perfume the ad is trying to sell They way the model has positioned herself in
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