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Child commercialization is seen by some as a manipulation of our youththat is an exaggeration it is just a profitable consumer market thatthe child industry have perfected At a childs stage of developmentthe only accountabilities they have is to have fun and enjoy themselvesthis paper will discuss how child marketing is not a social problem andwhat improvements can be made to marketing targeting children today Iwill argue how child marketing is just one targeted group next to manytargeted groups that corporations set aim too marketing to our youthactually helps the economy and an improvement than can be made tocurrent marketing to youth today The initial section of this paper willoutline how child marketing is just another market in a market targetingeveryone The paper will than cover how marketing targeting juvenilescan help the economy As a final point the paper will discourse about acertain part of child marketing that can be further improved to helpsocietys childrenGROUPS OF SOCIETYStructural functionalism is a theoretical paradigm that emphasizes theway each part of society functions to fulfill the needs of society as awhole Tepperman Curtis 2014 P 13 Just as structuralfunctionalism emphasizes the way our society fulfills the needs ofsociety as a whole the corporations are always out to fulfill the needsof every society group whether this may be ethnic group gendercultures age race color sexual orientation etc The marketers willfind a means that will attract that group to be attracted to theirproductAnother missed aspect that sociologists should take into account is thefact that the movie left out the other details of the relationshipsbetween consumerism and marketing More important for sociologiststhe films focus on the message of marketing allows us to forget theimportance of social context The relationship between consumerism andclass race gender and other social factors is missing in this filmKanoeski 2010 The film Consuming kids left out a comprehensiveview that sociologists would take more into account the types ofconsumers that are looked at in society The film
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