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CIRTI-BUZOIANU 209 To improve ethical decisions the PRSA code ofethics should be practiced regularly by public relations practitionersall relationships within agencies and outside of them with customers andjournalists should have constant constructive feedback andcommunication they should also take the time to reason about decisionsin order to make the right one instead of potentially making the wrongone Ethics isnt only a dilemma in the public relations industry its aworld wide problem in every work industry However public relationsaffects the publics opinions towards companies This can lead to acompany with poor ethics to be seen as a company with good ethics Withthis problem arising to be common among the industry public relationsneeds to be practiced while respecting the commitment to the principleof social responsibility and ethics CIRTI-BUZOIANU 209 In ajournal by Cristina CIRTI-BUZOIANU she narrows down how ethicalproblems in public relations come about there are two ways ethicalproblems can manifest competing values the situation where one needsto choose between two values in a particular case and competing loyaltywhen two groups in conflict impose certain claims on the loyalty of thePR practitioner 209 The PRSA has obviously noticed these problemsand they have made developments on helping motivate practitioners tomake ethical decisions by creating the code of ethics The code ofethics that the PRSA created for all public relations practitionersgives specifics about what to do in ethical dilemmas PRSAs code ofethics includes Provisions of Conduct guidelines to help usidentify the paths to take both ethically and professionallyParticularly applicable in the situations is the provision forEnhancing the profession public relations professionals workconstantly to strengthen the publics trust in the professionHazlett Even though efforts have been made by the PRSA to preventunethical practice there are still unethical practices made by publicrelations representatives Common opinions made by practitioners arguethat these codes are simply too vague to be useful in their actual workor that they do not go past making basic points others argue thatthese codes are read no more than once being
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