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The nature of communication is seen as a global connection through mass medias such as Facebook It is a popular Social Network launched in 2004 Open Press Wire 2008 para 5 It is open to anyone over the age of 13 Connectincom It is the worlds largest social network with over 500 million users CrunchBase 2011 para 1 This international phenomenon has the ability to reshape how we communicate in society Harold Innis argues that Facebook as a medium has more of an effect on society rather than the content it transmits Marshall McLuhan suggests it is the messages sent through the medium that determines the impact Facebook has over society Foremost Innis presents the theory of Bias Communication and how mediums develop historically through a time and space bias A time bias is durable and can last a long period of time such as stone Laughey Dan 2007 pp 31 A space bias is less durable and light in value like paper Laughey Dan 2007 pp 31 These examples were once the most fundamental mediums used to communicate with society Most modern day technologies use forms of mixed media that contain both a time and space bias Facebook is one of the media forms that fall between the two Rulers who want to preserve their power use this bias According to Innis institutions such as governments and big businesses have used a mix of media communications to accomplish and protect their power Laughey Dan 2007 pp 32 The world of Facebook is a target towards a mass population Therefore millions of people are influenced daily by advertisements and election campaign groups Companies invest into Facebook for better publication and revenue For example there are groups of political parties on Facebook such as the NDP which has 16 000 likes on their page The more likes the more of an influence the Ad has Hence higher officials use Facebook as a medium to sustain their
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