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Herbert Marcuse was one of three well known critical theorists belonging to the Frankfurt school Hebegan writing in the 1930s and made his biggest mark during the 60s with his bookOne-DimensionalMan Marcuse along with the other Frankfurt school theorists were greatly influenced by Marxist andWeberianideas holding a pessimistic view of society he believed that we were living under totalitarian controlin the sense that we are under the influence of dominant social forces such as beareacracies corperations government labor Therefore living under this control acts Through the manipulation of needs by vested interests108In retrospect this quote represents his concern for the consciousness of individuals as they go about obtaining products and needs It is his assertion thatpeople think they know what their needs arehowever these are false needs as we merely feeding into the domination of social forces by acquiring these products and needs As a result of this we dispose our consciousness and become a product of conformity Free choice among a wide variety of goods and services does not signify freedom if these goods and services sustain social control over a life of toil and fear Overall Marcuse expects us to evaluate our conditions and gain a critical consciousness of this repressive situation surrounding usFight Club is a feature length actiondrama made in 1999 starring Edward Norton as the narrator and Brad Pitt as TylerDurden The film starts off with a flashback of the narrators life prior to meeting TylerDurden Within the first few minutes of the film we see Nortons character at his office job assessing car recalls He goes on to describe the conditions of his insomnia his days move slowly and he stays up most nights passing his time through viewing television and ordering Ikea products via catalog After a visit to his doctor he checks out a local support group for testicular cancer and finds consolation in the group activities which finally alleviates him
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