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Word Count: 522
Gateway Computers finds a unique selling point to attract customers their advertisement shows a young man ecstatic after getting the latest computer in the market However on his way home he reads a billboard sign which displays that a newer version of the same computer is launched Apart from marketing Gateway Computers upgrading strategy the advertisement reflects the rate of change in a technology-oriented world the dichotomy being that such rapid change undermines the possibility for users to cope with emerging changing technology The situation exemplifies a new and unstable era for pedagogy in the age of information technology where technical communicators must be provided with a conceptual framework for the comprehension of malleable information and complex discrete elements Basseur 78-79 Rhetoric plays an important role in navigating a technical communicator In a hypertext project it is the rhetorical framework that aids the communicator to translate multimedia into a tool for persuading an audience For example Power Point as software uses the visual component as the dominant feature to process information in a graphical manner The added components would be movie files sound files animated graphic and embedded graphics Thus hypertext environment incorporates multiple variations of multimedia For a novice communicator it is possible that the tools may become the focal point of the presentation as a Web page designer using an overabundance of animated graphics for the sake of visual stimulation In the process the focus shifts from the gestalt principle of figure-ground to the creation of visual noise Kostelnick-Roberts 59 In this case the designer overlooks the role of the graphics Instead the graphics are used as decorative images in the broader framework An instructor teaching software applications may run the same risk of concentrating on the utilities and ignoring the contents that are stored and manipulated through the functions of the utilities As Basseur explicates in Visual Literacy in The Computer Age the ease or efficiency of computer applications has
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