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Word Count: 822
At first glance one wouldnt necessarily look at an ad in regard to gender and stereotyping but in this case despite how silly or clever to the ad might be to our untrained eye For those with keen intellect and an understanding of how advertising plays on gender roles and the general pimping of their product it should dawn a little smoother In the ad we will be examining a Sports Illustrated generally catering to a male demographic we fill find a cross sectional median for topics like gender stereotyping femininity the superseding of confectionery food products over athleticism and a sort of arrogant-privileged American nationalism that comes with the way the ads conveys its message Concurrently Ill be both reserving what bias I can and trying to remain as factual to the image as possible Firstly this ads about the Milky Way brand of candy bar Secondly its implied that the ad takes place at a couples ice skating competition And thirdly of the various judging going on of the competitors the US judge has found himself distracted from the ice duos performance and has drastically underscored them even though his European counterparts had seem to given them equally greater scores And lastly in text it reads Sorry I was eating a Milky Way with a tail leading the name and title of the person whose speech it is Seemingly this paper advertisement can be glanced at and looked over in passing without a second thought which Im sure was a part of the ads strategy but to see beyond the subliminal messages and reading between the lines is what our critical thinking is for Now if I were a reading this magazine and passed this ad what would I think Rather what would I gravitate toward visually In looking at the ad I notice my eyes moving not toward the scores given by the judges or the name of the
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