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1-identifing the wants and needs of the consumer and coordinately create products to satisfy these needs profitably and efficiently2- process of planning and executing the conception pricing promotion place distribution ideas goals and services to create exchanges that satisfy objectivesPHASE 1 This was the production-oriented period There were few products and many customers demand supply As a result the focus of the companies was on the transportation and distributionPHASE 2 This was the sales oriented period 50 years ago The principle of this period was produce then sell or we can say sell no matter what So in this environment the ads were lyingPHASE 3 This was the marketing oriented period As the ideology of this period was ask the main question first which is WHAT DO THE PEOPLE WANT This way is chartered by being easy and cheaper This was started by GENERAL ELECTRIC COMPANY 1To discover locate measure This means that the marketing dept has to discover what the people want and how they want it and how much they want it demand2To interpret this information for management so they can produce products This means mixing the information gathered in task 1 and give a result either produces or not 3Develop and implement a plan to make these products available I think that this is the most important this about marketing as a good marketing plan means that tasks 12 are made right The big question here is WHAT IS Competition Well I think that whenever there is more than one person wants the same thing there is competition Completion is two types PRODUCT completion and CATECORY competition Product competition is the competition that occurs between substituted products Category competition is the competition that occurs between different products but targets the same people Segmentation is the process that divides the market in to smaller units that the company can survey effectively or we can say that it is grouping the
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