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According to Phillipe Legrain cultural globalization is not Americanization he comments that It is a myth that globalization involves the imposition of Americanized uniformity rather than an explosion of cultural exchange Globalization is a good thing but is feared by many because it is a common misconception of Americanization Globalization is in the simplest of terms cross-fertilization or the exchanging of ideas and products Globalization in fact increases individual freedom It allows oneself to choose ones cultural experiences and to therefore define oneself by ones adaptation to other cultures The main fear of globalization is that local and national identities will eventually dissolve into American consumerism According to Legrain American ideals like Mickey Mouse and Coca-Cola have not conquered the world but the American attitude toward life that welcomes individualism has Many American industries actually originate from foreign countries and just happen to be in America Therefore the common misconception is that a particular company is considered American when in actuality is not Levi Strauss for example is considered the all-American jean however the jeans just so happen to have been created by a German immigrant of the same name The fear of Americanization is sprung from the idea that most of Americas primary exports to other countries will in turn diminish a countries culture by Coca-colonizing it Americanized uniformity is over-exaggerated because American products are not always dominant in the global market In France for example there is an overwhelming concern that McDonalds and other American fast food chains will trash Frances culinary traditions When in fact France exported to America three times what America exported to France The significance of American consumer culture is often embellished and Legrain points out that You can choose to drink coke and eat at McDonalds without becoming American Furthermore it is also obviously misconstrued that American products are purely American and even if they are many American products are tailored to local tastes anyway For example MTV
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