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Word Count: 613
Graphic design is all around us in usual life It is considered as a form of communication art We can see the design work present from road signs fashion magazine to chips package In other words graphic design is a visual communication Designer Richard sees graphic design as a kind of language with an uncertain grammar and a continuously expanding vocabulary He goes on state its possible uses The primary role of design is identification to say what something is or where it came from inn signs banners and shields masons marks publishers and printers symbols company logos packaging labelsIts second function is for information and instruction indicating the relationship of one thing to another in direction position and scale maps diagrams directional signs Most distinct from this is its third use presentation and promotion posters advertisements where it aims to catch the eye and make its message memorable In general most pieces of graphic design can perform all these roles A poster identifies instructs and promotes all at the same time On the other hand a magazine can cover company organization logos articles layout and advertisements A view from a graphic designer Cindy Lin is a graphic designer who graduated from UTS and works for Innolink International Pty Ltd now Innolink International Pty Ltd is a small printing company which cooperates with three graphic designers and has a very good relationship with some press printers This company mainly does the branding design for many business companies and different stores Their design work cover all kinds of graphic design categories such as company logo letterhead business card promotional posters coffee shop or restaurant s menu flyer and concert ticket They also do outsource work to some assigned larger scale press printers Q What is the process to do a companys branding A First you have to do some research about that company and find out its demographic Then
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