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Introduction There is a trend to do business internationally recent years In order to diversify the business further and compete with the Multinational Enterprise MNE Hong Leong Group HLG should expand its business internationally especially the Emerging and Transitional Economies However to enter such frontier markets there will be some risks and uncertainties accompanying this expansion The purpose of this report is to do an analysis of the emerging and transitional economies and find new business opportunities in these areas and help the board of directors make a decision on choosing an appropriate entry mode to enter the chosen market Regional analysis - East Asia In contrast to most other regions in the world where the economy growth becomes slowdown East Asia becomes the fastest growing region in the world Since the re-establishment after the financial crisis in 1997 this region has experienced a high speed growth such as China Vietnam Thailand and so on The growth rate reached more than 2 percentage points in 2002 to 67 percent--a surprisingly robust rate given the slow pace of global recovery and high levels of uncertainty in the world economy Appendix 1 shows the East Asia forecast and summary Meanwhile the inflation rate a shift to more flexible exchange rate a marked improvement in external balance sheet enhanced many East Asian central banks to implement supportive monetary policy plus the low interest level strong household consuming and increasing investment expenditure all of these factors provide an environment conducive to growth So the business environment is very good for investing here HLG invests in East Asia can have the following advantages 61548Abundant of opportunities Because of the rapid growth many industries need capitals technologies management skills etc 61548Cheap labours with improving quality and lots of natural resources available 61548Privileges offered by governments of these countries such as tax relief 61548Familiar with this regions culture HLG is also an East Asia company so it must understand this regions
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